Logo & Identity Materials
Services: Branding, Logo Design, Identity Materials, Wearables
Branding / Logo Design Objectives: To develop a new name and design a new logo for a popular tourism and travel website near Puerto Vallarta, Mexico. The new name (Explore Nayarit) allows the website to better accommodate their growing list of clients and expand their focus and readership to the entire Pacific coast region.
To ensure a smooth transition, their signature colors (orange and turquoise) and sun/wave icon were incorporated into the new logo, so the community and their website clients would continue to recognize the brand.
Business Card Design: Each employee was able to chose a different color for the back of their card (turquoise, orange or yellow).
Wearables & More: The logo was also used for employee uniforms, car decals, area maps and more.
Additional projects for this clients: Website Design, Custom Maps and Digital Marketing (Newsletter).