Services: Web & Digital, MailChimp, Writing, Photography
Marketing Objectives: To design and create an online newsletter template using MailChimp, that is easy to use, easy to read and visually appealing.
To compile and feature articles about local news, upcoming holidays and events, business news, community groups, tours and activities, photos of the week and other topics, which are published weekly or bi-weekly, depending on the time of year.
To take photos and/or design custom graphics for articles as needed, including the Best of Nayarit logo, the Valentine’s Dining Guide logo and more.
To manage an email list of 3,500+, manage and post regularly on social media accounts (Facebook, Twitter, Google+ and LinkedIn) and track campaign reports, SEO and Google analytics.
Click to view actual newsletter (in its entirety).
Additional projects for this client: Branding / Logo Design, Website Design and Custom Maps.