Vine Park Brewing Co.
Logo Design, Identity & Promotional Items
Services: Branding/Logo Design, Identity Materials, and Promotional Items
Logo Design Objectives: To create a logo for an upscale brewpub and brew-on-premise (BOP) in St. Paul, Minnesota. The logo was designed in the shape of a bottle cap and incorporates colors from the brewing process (the light green mimics the color of Cascade hops, and the brick red is reminiscent of the color of a dark amber brew).
Identity Materials: The logo was used on everything from identity materials, menus and tap handles; to pint glasses, baseball caps, t-shirts, sweatshirts, employee uniforms and other wearables; to bottle openers, growlers and bottle caps (for the BOP).
A local artist was hired to hand-paint a large Vine Park logo on the storefront (bottom photo) to attract street traffic.